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This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The...
Persistent link: https://www.econbiz.de/10012398246
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and...
Persistent link: https://www.econbiz.de/10014275567
Preface -- Part I: Introduction -- Part II: Management with Social Media -- Part III: New Value Chain with Social Media -- Part IV: Forms and Content of Social Media -- Part V: Social Media: Impact and Users -- VI Conclusion
Persistent link: https://www.econbiz.de/10014552596