The main focus of this book is innovation for developing countries: what is the innovation for, what are the current … conditions of the innovation, and how to effectively innovate in developing economies. It contains the latest insights and … analyses of innovation based on intensive interviews as well as primary and secondary data of manufacturing firms in developing …

This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a … structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and … market pressure to modify their policy with respect to quality. The result has been a shift to ‘Strategy with Innovation’. As …