Furubotn, Eirik G. - In: Metroeconomica 60 (2009) 1, pp. 1-23
It has been suggested that the theory of the firm can be modified and improved by shifting to a (non-maximizing) heuristic approach that is able to explain how relatively efficient outcomes can be brought about by the use of 'fast and frugal' decision rules. The paper argues, however, that...