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A field study of attitude structure and the attitude-behavior relationship
Sheth, Jagdish N. - In: Models of buyer behavior, (pp. 242-268). 1974
Persistent link: https://www.econbiz.de/10002821030
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The next decade of buyer behavior theory and research
Sheth, Jagdish N. - In: Models of buyer behavior, (pp. 391-406). 1974
Persistent link: https://www.econbiz.de/10002825001
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A theory of family buying decisions
Sheth, Jagdish N. - In: Models of buyer behavior, (pp. 17-33). 1974
Persistent link: https://www.econbiz.de/10002825147