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~isPartOf:"Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen"
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
Qualitative Market Research: An International Journal
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Journal of world business : JWB
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Business horizons
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Industrial marketing management : the international journal for industrial and high-tech firms
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Qualitative market research : an international journal
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A Gower book
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Applying qualitative methods to marketing management research
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Business Models for the Circular Economy : A European Perspective
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Diversity-Management als Leitbild von Personalpolitik
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Management in einer Welt der Globalisierung und Diversität : europäische und nordamerikanische Sichtweisen ; Festschrift für Gerhard Reber zum 65. Geburtstag
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Marketing : metaphors and metamorphosis
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Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
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Mitarbeiter zu Markenbotschaftern machen: die Rolle der Führungskräfte
Esch, Franz-Rudolf
;
Vallaster, Christine
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 1009-1020)
.
2005
Persistent link: https://www.econbiz.de/10003100823
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