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~isPartOf:"Multicultural perspectives in customer behaviour"
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Multicultural perspectives in customer behaviour
Journal of marketing management : MM
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Journal of consumer behaviour : an international research review
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Exploring appropriation of global cultural rituals
Tinson, Julie
;
Nuttall, Peter
- In:
Multicultural perspectives in customer behaviour
,
(pp. 81-97)
.
2014
Persistent link: https://www.econbiz.de/10010399249
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