Purpose: The growth of global e-commerce presents significant opportunities for global expansion. Yet it has not leveled the playing field between emerging markets e-commerce corporations (EM-ECCs) and advanced markets ECCs (AM-ECCs). While AM-ECCs have been expanding overseas with considerable...

Purpose – The purpose of this commentary is to outline an extension of the position of the focal article regarding importance of location‐based advantages, and to provide a critique related to conceptual development of country‐level supply chain capability (SCC)....

With the growth of worldwide e‐commerce, companies are increasingly targeting foreign online consumers. However, there is a dearth of evidence as to whether global consumers prefer to browse and buy from standardized global web sites or web sites adapted to their local cultures. This study...