Pillania, Rajesh K.; Fetscherin, Marc - In: Multinational Business Review 17 (2009) 2, pp. 1-12
The purpose of this article is to investigate the state of research on multinationals and emerging markets. For this we look at existing literature from the disparate fields in which multinationals and emerging markets have been explored in the last forty years (1968‐2008). The paper finds...