Showing 1 - 5 of 5
Purpose: This paper aims to provide a bibliometric meta-analysis of the already substantial and growing literature on international franchising. Franchising is a model for businesses to achieve scale with limited resources. International franchising is a mode of entry that allows firms to...
Persistent link: https://www.econbiz.de/10012413640
Purpose: While common sense suggests that corruption will likely have a negative impact on the economy as it raises the cost of doing business, research on the topic showed inconsistent results (positive, negative and neutral). This paper aims to verify whether corruption has a “grease” or...
Persistent link: https://www.econbiz.de/10012077710
Purpose: In this study, micro-foundations of strategy as the theoretical framework to study the effect of managers’ individual characteristics on multinational team performance are adopted. In particular, the purpose of this paper is to study managers’ multilingual communication abilities...
Persistent link: https://www.econbiz.de/10012541545
Master international franchising is among the fastest growing methods for international franchisors to expand abroad because this method involves minimal financial risk and a quick go‐to‐market strategy. This article reviews the extant literature and develops propositions relating specific...
Persistent link: https://www.econbiz.de/10014931805
This article reviews and discusses issues in the translation of international brand names to Chinese, and provides a framework for international brand managers who want to expand into China. Linguistic differences between Chinese and English are wide and deep, making translation of brand names...
Persistent link: https://www.econbiz.de/10014931873