Ral-Trebacz, Arkadiusz; Eckert, Stefan; Dittfeld, Marcus - In: Multinational Business Review 26 (2018) 1, pp. 71-90
Purpose: Current discussions in the international business community have demonstrated that the focus of MNCs operations tends to be more regional than global. This paper aims to investigate the performance effects of intra-regional and inter-regional strategy among large companies in European...