Showing 1 - 7 of 7
The purpose of this article is to investigate the state of research on multinationals and emerging markets. For this we look at existing literature from the disparate fields in which multinationals and emerging markets have been explored in the last forty years (1968‐2008). The paper finds...
Persistent link: https://www.econbiz.de/10014931850
Chinese and Indian car manufacturers are entering developed markets. The question arises how they will be perceived by consumers from those countries. Using the multi‐dimensional brand personality scale, this paper provides an explorative study of the country of origin effect on U.S....
Persistent link: https://www.econbiz.de/10014931855
Purpose: This paper aims to provide a bibliometric meta-analysis of the already substantial and growing literature on international franchising. Franchising is a model for businesses to achieve scale with limited resources. International franchising is a mode of entry that allows firms to...
Persistent link: https://www.econbiz.de/10012413640
Purpose: While common sense suggests that corruption will likely have a negative impact on the economy as it raises the cost of doing business, research on the topic showed inconsistent results (positive, negative and neutral). This paper aims to verify whether corruption has a “grease” or...
Persistent link: https://www.econbiz.de/10012077710
Purpose: In this study, micro-foundations of strategy as the theoretical framework to study the effect of managers’ individual characteristics on multinational team performance are adopted. In particular, the purpose of this paper is to study managers’ multilingual communication abilities...
Persistent link: https://www.econbiz.de/10012541545
Master international franchising is among the fastest growing methods for international franchisors to expand abroad because this method involves minimal financial risk and a quick go‐to‐market strategy. This article reviews the extant literature and develops propositions relating specific...
Persistent link: https://www.econbiz.de/10014931805
This article reviews and discusses issues in the translation of international brand names to Chinese, and provides a framework for international brand managers who want to expand into China. Linguistic differences between Chinese and English are wide and deep, making translation of brand names...
Persistent link: https://www.econbiz.de/10014931873