Private ownership should generally be preferred to public ownership when the incentives to innovate and to contain … capitalist incentives to innovate. Moreover, many of the concerns that private firms fail to address social goals' can be …

Entrepreneurs who start new firms may choose not-for-profit status as a means of committing to soft incentives. Such … incentives protect donors, volunteers, consumers and employees from ex post expropriation of profits by the entrepreneur. We … high quality products, the incentives are even softer, and, moreover, non-profit status can serve as a signal of that taste …