Chintagunta, Pradeep K. - 2012
pharmaceutical advertising, allows us to model individual prescription decisions. Second, we distinguish across-patient learning of a … drug?s general efficacy from the within-patient learning of the match between a drug and a patient. Our results suggest … January 2002, doctors held a strong prior belief about the efficacy of Celebrex, Vioxx, and Bextra. As a result, the learning …