welfare, especially when norms are detrimental. A popular theory poses that the pressure to conform to social norms creates …. We present evidence from a large-scale lab experiment designed to test the theoretical predictions of a threshold model … non-conformity themselves, they set it too high, causing the persistence of detrimental norms. We also show that …

long-run impacts on social preferences, norms and institutions beyond the human capital directly produced. It also shows … individual values, norms, and preferences which cannot be readily captured in survey data …

Societal norms about gender roles contribute to the economic disadvantages facing women in many developing countries … equality for two and a half years with the goal of eroding their support for restrictive gender norms. Using a randomized … progressive gender norms, particularly among boys. The effects observed in the short run were still present two years after the …

How important are social norms, information gaps and family constraints in explaining the low rates of female labor …

desirability scale, we do not find any evidence that a desire to conform to social norms distorts results in the lab, yet we do …

misperceived social norms …