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We examine the effects of fast-food restaurant advertising on television on the body composition of adolescents as … from the National Longitudinal Survey of Youth 1997 and data on local fast-food restaurant advertising on television from … Competitive Media Reporting. Exposure to fast-food restaurant advertising on television causes statistically significant increases …
Persistent link: https://www.econbiz.de/10013096133
Survey-Kindergarten Cohort (ECLS-K) and the Nielsen Company data on spot television advertising of cereals, fast food … food advertising on television and children's food consumption and body weight. Our results suggest that soft drink and … fast food television advertising is associated with increased consumption of soft drinks and fast food among elementary …
Persistent link: https://www.econbiz.de/10013068480
Voters are often uncertain about and biased against non-dominant political parties. By reducing the information gap with dominant parties, political advertising may thus disproportionately benefit non-dominant parties electorally. We test this argument in Mexico, where three main parties...
Persistent link: https://www.econbiz.de/10012977272
. We study private consumption choices focusing on former East Germany, where differential access to Western television was … significant impact of previous exposure to Western television on aggregate consumption levels. However, exposure to Western …
Persistent link: https://www.econbiz.de/10013048602
Beginning in 1997, the Food and Drug Administration (FDA) allowed television advertisements to make major statements …
Persistent link: https://www.econbiz.de/10012984103
advertising on children and adolescents being overweight. The advertising measure used is the number of hours of spot television … banned completely from television …
Persistent link: https://www.econbiz.de/10012831001
from network television shows. Networks fear that availability of their clips on YouTube will depress television viewing …. But unauthorized clips are also free advertising for television shows. As YouTube has grown quickly, major networks have … web distribution on television viewing between 2005 and 2007 using a survey of Penn students on their tendencies to watch …
Persistent link: https://www.econbiz.de/10012773315
In quot;Bowling Alone,quot; Putnam (1995) famously argued that the rise of television may be responsible for social … television (and radio), I exploit plausibly exogenous differences in over-the-air signal strength associated with the topography … spent watching television and listening to radio, is associated with substantially lower levels of participation in social …
Persistent link: https://www.econbiz.de/10012778287
We test the effectiveness of an entertainment education TV series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model we show that "edutainment" can work through an individual or a social channel. We conducted a randomized...
Persistent link: https://www.econbiz.de/10012866168
This paper studies the market provision of a specific type of public good: radio and television broadcasts. Its main …
Persistent link: https://www.econbiz.de/10013219689