branding, the structure of product attributes, and several puzzling aspects of mutual fund advertising …

We use a unique dataset that combines information on advertising by subprime lenders and mortgages originated by them … from 2002 to 2007 to study the relationship between advertising and the nature of mortgages obtained by consumers. We … relationship between the intensity of local advertising and the expensiveness of mortgages extended by lenders within a given …

This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised … advertising is rampant and products are generally ineffective with potentially serious side effects. We control for the targeting … exposure to deceptive advertising is associated with a lower probability that women, and a higher probability that men, consume …

consumers through advertising or product line extensions. We estimate a structural model of pharmaceutical demand where …, grossly underestimate demand elasticities. Consumer bias against generics critically depends on experience. Advertising and … perception bias against generics …

taken into account. Comparisons of Engel curves are also made to households in Great Britain and Germany. Results from …