Showing 1 - 10 of 45
Using data from charitable organizations in the US, authors have established that government grants to charities largely crowd out giving from other sources, but that this reduction is due mostly to reduced fundraising activities of the charity itself. We use much more detailed data from over...
Persistent link: https://www.econbiz.de/10013117887
The extent of pharmaceutical advertising and promotion can be characterized by a balancing act between profitable … scenarios and test the model's predictions using a novel combination of sales, promotion, advertising, and adverse event reports … health events, and have extensive advertising and promotion. We find that advertising and promotion expenditures increase own …
Persistent link: https://www.econbiz.de/10013123314
According to the standard model, advertising is remarkably sensitive to profit margins. Firms advertise to stimulate …-and-matching map a decline in wages to higher unemployment. But a rise in profit margins should expand advertising by a lot. Really a … lot. Advertising should be highly countercyclical. Instead, it is somewhat procyclical. The ratio of advertising spending …
Persistent link: https://www.econbiz.de/10013100979
the national level, of the effects of magazine advertising on ST use. The focus on magazine advertising is significant …-specific advertising information over the sample period. This allows detailed and salient measures of advertising exposure at the … these tobacco products. Sub-analyses point to some differences in the advertising and tax response across segments of the …
Persistent link: https://www.econbiz.de/10013107517
Book Club are found to be a business stealing form of advertising that raises title level sales without increasing the …-endorsed titles by endorsed authors. These spillover demand estimates demonstrate a broad range of benefits from advertising for firms …
Persistent link: https://www.econbiz.de/10013108916
We use a unique dataset that combines information on advertising by subprime lenders and mortgages originated by them … from 2002 to 2007 to study the relationship between advertising and the nature of mortgages obtained by consumers. We … relationship between the intensity of local advertising and the expensiveness of mortgages extended by lenders within a given …
Persistent link: https://www.econbiz.de/10013084729
This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised … advertising is rampant and products are generally ineffective with potentially serious side effects. We control for the targeting … exposure to deceptive advertising is associated with a lower probability that women, and a higher probability that men, consume …
Persistent link: https://www.econbiz.de/10013085499
public health and welfare partly depend on whether, and to what extent, advertising: 1) raises "selective" or brand … and persuasive elements. Consumer advertising is more effective at enlarging the market, educating consumers, inducing … physician contact, expanding drug treatment, and promoting adherence among existing users. Physician advertising is primarily …
Persistent link: https://www.econbiz.de/10013086301
not required to divest business holdings. We examine the evolution of advertising spending by firms over the period 1994 … advertising budget towards Berlusconi's channels when Berlusconi is in power. Indeed, we document a significant pro-Mediaset bias … in the allocation of advertising spending during Berlusconi's political tenure. This pattern is especially pronounced for …
Persistent link: https://www.econbiz.de/10013071306
We provide a selective survey of empirical evidence on the effects as well as the drivers of persuasive communication. We consider persuasion directed at consumers, voters, donors, and investors. We organize our review around four questions. First, to what extent does persuasion affect the...
Persistent link: https://www.econbiz.de/10013156680