Narayanan, V. G.; Sarkar, Ratna G. - 2021
product and customer-related decisions made by managers in a company. Proponents of ABC argue that when an entity implements … analysis may not have any impact on a firm for two reasons. (1) It may not reveal any new information to the managers who … intuitively know already what an ABC system formally captures. (2) Key managers may reject the ABC numbers and be unwilling to …