The purpose of this paper is to empirically estimate the effects of alcohol advertising on adolescent alcohol … consumption. The theory of brand capital is used to explain the effects of advertising on consumption. The industry response … advertising data. The approach in this paper to maximizing the variance in advertising data is to employ cross sectional data. The …

In May 1996 the U.S. Supreme Court struck down Rhode Island's ban on advertising prices of alcoholic beverages, making … Rhode Island the subject of a natural experiment for measuring the impact of advertising on prices. Using Massachusetts … prices as controls, we find that while advertising stores substantially cut prices of advertised products, prices of other …

In this paper we investigate how direct-to-consumer (DTC) advertising of pharmaceutical products in affected by … heavily regulated than cigarettes. Our empirical analysis uses data on advertising expenditures and data from an archive of … OTC status is associated with an increase in advertising expenditures and the number and pages of magazine advertisements …

empirical study of the impact of pharmaceutical industry advertising on smoking cessation decisions. We link survey data on … consumers that the advertisers observe, we can control for the potential endogeneity of advertising due to firms' targeting … decisions. We find that when smokers are exposed to more advertising, they are more likely to attempt to quit and are more …