networks and advertising on social networks in the dissemination of false news stories about childhood vaccines. We document … also find that after Facebook's ban on advertising by fake new sites, the sharing of fake news articles on Facebook fell by …

We assess substitutable and complementary relationships among eight national advertising media classes, as well as the …

Tobacco advertising is a public health issue if these activities increase smoking. Although public health advocates … assert that tobacco advertising does increase smoking, there is significant empirical literature that finds little or no … effect of tobacco advertising on smoking. In this paper, these prior studies are examined more closely with several important …

advertising to acquire new customers and thereby shift demand and increase sales. In the second, they use temporarily low markups … to do so. The marketing and advertising model fits the quantity and markup moments well, and implies that successful …

The purpose of this paper is to empirically estimate the effect of alcohol advertising on motor vehicle fatalities. The … concept of an industry level advertising response function is developed and other empirical issues in estimating the effects … of advertising are reviewed. The data set consists of quarterly observations, from 1986 to 1989, for 75 advertising …

We assess size and scope-related economies in the global advertising and marketing services business. A translog cost … of coordination may accompany the strategy of jointly offering advertising and marketing services globally. Estimates … consistently from the joint production of advertising and marketing services …