Choi, James J.; Haisley, Emily; Kurkoski, Jennifer; … - National Bureau of Economic Research (NBER) - 2012
In randomized field experiments, we embedded one- to two-sentence anchoring, goal-setting, or savings threshold cues in emails to employees about their 401(k) savings plan. We find that anchors increase or decrease 401(k) contribution rates by up to 1.9% of income. A high savings goal example...