Niederle, Muriel; Lee, Soohyung; Kim, Hye-Rim; Kim, Woo-Keum - National Bureau of Economic Research (NBER) - 2011
The large literature on costly signaling and the somewhat scant literature on preference signaling had varying success in showing the effectiveness of signals. We use a field experiment to show that even when everyone can send a signal, signals are free and the only costs are opportunity costs,...