Malaysia -- Chapter 7. An Innovative Marketing Model for Fresh Produce in China: Farmer-Supermarket Direct-Purchase -- Chapter … achieving their objective of utilising collective bargaining power in the marketing of their agricultural produce, integrating … empirical experience from India and other selected developing countries. The scenario of marketing for agricultural products has …

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver …, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot … other marketing communication. So, it could be said that marketing is America’s pastime, as much so as the classics …

1. Marketing in the aeronautics industry -- 2. The Individual and Organizational Purchase -- 3. Business Marketing … Intelligence -- 4. Market Segmentation and Positioning -- 5. Marketing and Sales Action Plan -- 6. Innovation and Product … Management -- 7. Marketing of Services -- 8. Pricing Policy -- 9. Selecting Distribution Channels and Sales Team Management -- 10 …

Products: Theory and Evidence from International Practice Linking Manufacturing, Marketing, and Product Design -- The Marketing …: Marketing, Engineering, and Manufacturing Perspectives provides state-of-the-art summary as well as new thoughts, in managing …

studies that apply regional and global economic models to examine the effects of biofuel policies in the US, EU and Brazil on … emissions in the US and Brazil, and ultimately provide a comprehensive background to understand the state of biofuel in the …) -- 11. Modeling Land Use Change a Global CGE: Assessing the EU biofuel mandates with the Mirage-BioF model. (Laborde D …

Part I: US Growth Policies in the Election Year -- Part II: Assessing the Impact of Labor Market Reforms -- Part III …20, Global Governance and Regional Integration -- Part V: Multipliers, the Crisis and Beyond -- Part VI: EU Governance … integration; EU governance, growth and the Eurozone crisis; and EMU policy and public debt. Individual contributions also address …

The EU and the U.S. confront distinct factor market dynamics and common policy challenges. Labor market developments … presented here compare the European and U.S. patterns in this regard. Moreover, Schumpeterian innovation dynamics as well as …