This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver …, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot … other marketing communication. So, it could be said that marketing is America’s pastime, as much so as the classics …

studies that apply regional and global economic models to examine the effects of biofuel policies in the US, EU and Brazil on … emissions in the US and Brazil, and ultimately provide a comprehensive background to understand the state of biofuel in the …) -- 11. Modeling Land Use Change a Global CGE: Assessing the EU biofuel mandates with the Mirage-BioF model. (Laborde D …

Part I: US Growth Policies in the Election Year -- Part II: Assessing the Impact of Labor Market Reforms -- Part III …20, Global Governance and Regional Integration -- Part V: Multipliers, the Crisis and Beyond -- Part VI: EU Governance … integration; EU governance, growth and the Eurozone crisis; and EMU policy and public debt. Individual contributions also address …

Zweckrichtung des patentrechtlichen Unterlassungsanspruch -- Die eBay-Rechtsprechung des US Supreme Court … geboten ist. Dabei zieht der Autor aufgrund der besonderen Bedeutung solcher Fallkonstellationen in den USA auch die US …-Rechtsprechung des US Supreme Court · Rechtsmissbrauch mittels patentrechtlichen Unterlassungsanspruchs · Patent- und kartellrechtliche …

The EU and the U.S. confront distinct factor market dynamics and common policy challenges. Labor market developments … presented here compare the European and U.S. patterns in this regard. Moreover, Schumpeterian innovation dynamics as well as …

with China, the authors show how the US, the EU and China have reached a crossroad where ten battle fields decide about …Foreword -- 1 Reshuffling the world -- 2 Chinese Culture, Strategy and Innovation.- 3 Innovation Policies in China, US … and EU -- 4 Demystifying Strategic Innovation.- 5 Strategic Innovation in Practice -- 6 How to Win the Battle on …

as well as in Europe. Christiane Strohm investigates the effects of the Sarbanes-Oxley-Act and the revised 8th EU …