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An economic analysis of cultural consumption
Gambaro, Marco - 2017
Persistent link: https://www.econbiz.de/10011770257
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Some economics of new media content production and consumption, and strategic implication for media companies
Gambaro, Marco - 2012
Persistent link: https://www.econbiz.de/10011759875
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The Revealed Demand for Hard vs. Soft News : Evidence from Italian TV Viewership
Gambaro, Marco; Larcinese, Valentino; Puglisi, Riccardo; … - National Bureau of Economic Research - 2021
We analyze minute-by-minute, individual level data on viewership for Italian TV news broadcasts (from AUDITEL™), matched with detailed data on content (from Osservatorio di Pavia). We are interested in the behavior of viewers, and in particular in their decision to switch away from a news...
Persistent link: https://www.econbiz.de/10012599310
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The relationship between advertising and consumption
Gambaro, Marco; Wang, Tong - 2019
Persistent link: https://www.econbiz.de/10012024798
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Complement or substitute? : the internet as an advertising channel, evidence on advertisers on the Italian market, 2004-2009
Gambaro, Marco; Puglisi, Riccardo - 2012
Persistent link: https://www.econbiz.de/10011759948