Tobacco advertising is a public health issue if these activities increase smoking. Although public health advocates … assert that tobacco advertising does increase smoking, there is significant empirical literature that finds little or no … effect of tobacco advertising on smoking. In this paper, these prior studies are examined more closely with several important …

The purpose of this paper is to empirically estimate the effect of alcohol advertising on motor vehicle fatalities. The … concept of an industry level advertising response function is developed and other empirical issues in estimating the effects … of advertising are reviewed. The data set consists of quarterly observations, from 1986 to 1989, for 75 advertising …

first causal evidence on whether e-cigarette advertising on television and in magazines (which comprise about 90% of total … advertising but no for magazine advertising. Our results indicate that a policy to ban TV advertising of e-cigarettes would have …

rapid rise in direct-to-consumer advertising (DTCA), made feasible by the Food and Drug Administration's (FDA) clarification … and relaxation of the rules governing broadcast advertising in 1997 and 1999. This study investigates the separate effects …

The purpose of this paper is to empirically estimate the effects of alcohol advertising on adolescent alcohol … consumption. The theory of brand capital is used to explain the effects of advertising on consumption. The industry response … advertising data. The approach in this paper to maximizing the variance in advertising data is to employ cross sectional data. The …

the national level, of the effects of magazine advertising on ST use. The focus on magazine advertising is significant …-specific advertising information over the sample period. This allows detailed and salient measures of advertising exposure at the … these tobacco products. Sub-analyses point to some differences in the advertising and tax response across segments of the …