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Creating markets for new vaccines
Kremer, Michael - 2000
Persistent link: https://www.econbiz.de/10001484280
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Creating Markets for New Vaccines Part I : Rationale
Kremer, Michael - 2000
Malaria, tuberculosis, and the strains of HIV common in Africa kill approximately 5 million people each year. Yet research on vaccines for these diseases remains minimal largely because potential vaccine developers fear that they would not be able to sell enough vaccine at a sufficient price to...
Persistent link: https://www.econbiz.de/10012471045
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ABC at Insteel Industries
Narayanan, V.G. - 1999
In this paper, we seek to provide empirical documentation of the effect of Activity-Based Costing (ABC) information on product and customer-related decisions made by managers in a company. Proponents of ABC argue that when an entity implements ABC, it reaps at least two important benefits:...
Persistent link: https://www.econbiz.de/10012471520
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Market Segmentation and the Sources of Rents from Innovation : Personal Computers in the Late 1980's
Bresnahan, Timothy F. - 1996
This paper evaluates the sources of transitory market power in the market for personal computers (PCs) during the late 1980's. Our analysis is motivated by the coexistence of low entry barriers into the PC industry and high rates of innovative investment by a small number of PC manufacturers. We...
Persistent link: https://www.econbiz.de/10012473112
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The Theory of Allocation and Its Implications for Marketing and Industrial Structure
Carlton, Dennis W. - 1991
mix much akin to the theory of optimal portfolio composition. It is the job of a firm's marketing department to put …
Persistent link: https://www.econbiz.de/10012475214
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The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation
David, Guy - 2009
This paper analyzes the relationship between postmarketing promotional activity and reporting of adverse drug events by modeling the interaction between a welfare maximizing regulator (the FDA) and a profit maximizing firm. In our analysis demand is sensitive to both promotion and regulatory...
Persistent link: https://www.econbiz.de/10012464015
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Strategic Incompatibility in ATM Markets
Knittel, Christopher R. - 2006
We test whether firms use incompatibility strategically, using data from ATM markets. High ATM fees degrade the value of competitors' deposit accounts, and can in principle serve as a mechanism for siphoning depositors away from competitors or for creating deposit account differentiation. Our...
Persistent link: https://www.econbiz.de/10012466057
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Do Firms Use Coupons and In-store Discounts to Strategically Market Experience Goods Over the Consumption Life-Cycle? The Case of Cigarettes
Sfekas, Andrew - 2013
Cigarettes are experience goods - most of their utility value only gets revealed when one consumes them. We hypothesize a three phase consumer life cycle for experience goods. Consumers initially do not know their utility from the good or their preferences for particular characteristics, and may...
Persistent link: https://www.econbiz.de/10012459352
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Marketing Mutual Funds
Roussanov, Nikolai - 2018
Marketing and distribution expenses are responsible for about a third of the cost of active management in the mutual … fund industry. We develop and estimate a structural model of mutual fund marketing with learning about unobserved skill and … costly investor search. Our estimates suggest that marketing is nearly as important as performance and fees for determining …
Persistent link: https://www.econbiz.de/10012480709
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How Do Firms Build Market Share?
Fitzgerald, Doireann - 2018
locked in. However, it is consistent with a literature which emphasizes the importance of marketing and advertising …
Persistent link: https://www.econbiz.de/10012452927