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Do Firms Use Coupons and In-store Discounts to Strategically Market Experience Goods Over the Consumption Life-Cycle? The Case of Cigarettes

Sfekas, Andrew - 2013

Cigarettes are experience goods - most of their utility value only gets revealed when one consumes them. We hypothesize a three phase consumer life cycle for experience goods. Consumers initially do not know their utility from the good or their preferences for particular characteristics, and may...

Persistent link: https://www.econbiz.de/10012459352

Market Segmentation and the Sources of Rents from Innovation : Personal Computers in the Late 1980's

Bresnahan, Timothy F. - 1996

This paper evaluates the sources of transitory market power in the market for personal computers (PCs) during the late 1980's. Our analysis is motivated by the coexistence of low entry barriers into the PC industry and high rates of innovative investment by a small number of PC manufacturers. We...

Persistent link: https://www.econbiz.de/10012473112

The Theory of Allocation and Its Implications for Marketing and Industrial Structure

Carlton, Dennis W. - 1991

This paper identifies a cost of using the price system and from that develops a general theory of allocation. The … theory explains why a buyer's stochastic purchasing behavior matters to a seller. This leads to a theory of optimal customer … mix much akin to the theory of optimal portfolio composition. It is the job of a firm's marketing department to put …

Persistent link: https://www.econbiz.de/10012475214

Learning and the Value of Information : Evidence From Health Plan Report Cards

Chernew, Michael - 2001

We estimate a Bayesian learning model in order to assess the value of health plan performance information and the extent to which the explicit provision of information about product quality alters consumer behavior. We take advantage of a natural experiment in which health plan performance...

Persistent link: https://www.econbiz.de/10012470127

Do Liquidity Constraints and Interest Rates Matter for Consumer Behavior? Evidence from Credit Card Data

Gross, David B. - 2001

This paper utilizes a unique new dataset of credit card accounts to analyze how people respond to changes in credit supply. The data consist of a panel of thousands of individual credit card accounts from several different card issuers, with associated credit bureau data. We estimate both...

Persistent link: https://www.econbiz.de/10012470410

Consumption Externalities and Diffusion in Pharmaceutical Markets : Antiulcer Drugs

Berndt, Ernst R. - 2000

We examine the role of consumption externalities in the demand for pharmaceuticals at both the brand level and over a therapeutic class of drugs. These effects emerge when use of a drug by others affects its value, and/or conveys information abut efficacy and safety to patients and physicians....

Persistent link: https://www.econbiz.de/10012470978

Risky Habits : On Risk Sharing, Habit Formation, and the Interpretation of International Consumption Correlations

Fuhrer, Jeffrey C. - 1998

Standard international economic models with life cycle/permanent income consumption behavior predict that international portfolio diversification leads to high bilateral consumption correlations. Thus international consumption correlations have been empirically estimated as a test of...

Persistent link: https://www.econbiz.de/10012472079

Consumer Beliefs and Buyer and Seller Behavior in the Vehicle Inspection Market

Hubbard, Thomas N. - 1997

Moral hazard exists in diagnosis-cure' markets because sellers have an incentive to" shade their reports of buyers' condition to increase the short-run demand for the treatments they" supply. The California vehicle emission inspection market offers a rare opportunity to examine" how incentives...

Persistent link: https://www.econbiz.de/10012472567

The Consumption Smoothing Benefits of Unemployment Insurance

Gruber, Jonathan - 1994

Previous research on unemployment insurance (UI) has focused on the costs of the program, in terms of the distorting effects of generous UI benefits on worker and firm behavior. For assessing the optimal size of an unemployment insurance program, however, it is also important to gauge the...

Persistent link: https://www.econbiz.de/10012474175

Should the Holding Period Matter for the Intertemporal Consumption-BasedCAPM?

Lewis, Karen K. - 1991

Empirical studies of the restrictions implied by the intertemporal capital asset pricing model across different asset markets have found conflicting evidence. In general, restrictions from this model have been rejected over short holding periods, but not over longer holding periods such as a...

Persistent link: https://www.econbiz.de/10012475437

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