branding, the structure of product attributes, and several puzzling aspects of mutual fund advertising …

literature has been prominent in legislative debates about taxation as a tool to discourage smoking, and has contributed theory … other tobacco control policies, such as advertising restrictions, prominent in tobacco control debates. Research addressing …

Tobacco advertising is a public health issue if these activities increase smoking. Although public health advocates … assert that tobacco advertising does increase smoking, there is significant empirical literature that finds little or no … effect of tobacco advertising on smoking. In this paper, these prior studies are examined more closely with several important …

In this paper we investigate how direct-to-consumer (DTC) advertising of pharmaceutical products in affected by … pharmaceutical market -- the market for smoking cessation products. Because of their proven effectiveness, these products could be … the key to meeting public health goals to reduce smoking. However, in many ways, smoking cessation products have been more …

empirical study of the impact of pharmaceutical industry advertising on smoking cessation decisions. We link survey data on … smoking cessation advertisements based on their magazine-reading habits. Because we observe the same information about the … consumers that the advertisers observe, we can control for the potential endogeneity of advertising due to firms' targeting …

first causal evidence on whether e-cigarette advertising on television and in magazines (which comprise about 90% of total … advertising but no for magazine advertising. Our results indicate that a policy to ban TV advertising of e-cigarettes would have …

advertising in magazines affects cigarette demand at various margins: the probability of menthol use; smoking participation; the … the advertising of menthol cigarettes. In this paper we contribute new empirical evidence on the effects of magazine … advertisements for menthol cigarettes on cigarette demand. Unlike previous research on cigarette advertising and demand, we use …

While the prevalence of smokeless tobacco (ST) is low relative to smoking, the distribution of ST use is highly skewed … the national level, of the effects of magazine advertising on ST use. The focus on magazine advertising is significant …-specific advertising information over the sample period. This allows detailed and salient measures of advertising exposure at the …

advertising on children and adolescents being overweight. The advertising measure used is the number of hours of spot television … fast-food restaurant advertising messages seen per week. Our results indicate that a ban on these advertisements would … overweight adolescents ages 12-18 by 12 percent. The elimination of the tax deductibility of this type of advertising would …