focus is to explore the ability of the market to provide broadcasting efficiently in a world in which broadcasters earn …

other tobacco control policies, such as advertising restrictions, prominent in tobacco control debates. Research addressing …

Tobacco advertising is a public health issue if these activities increase smoking. Although public health advocates … assert that tobacco advertising does increase smoking, there is significant empirical literature that finds little or no … effect of tobacco advertising on smoking. In this paper, these prior studies are examined more closely with several important …

networks and advertising on social networks in the dissemination of false news stories about childhood vaccines. We document … also find that after Facebook's ban on advertising by fake new sites, the sharing of fake news articles on Facebook fell by …

insurance marketplace. Using detailed TV advertising data, we present evidence that government and private advertising are … and private advertising on consumer demand by exploiting discontinuities in advertising along the borders of local TV … markets. We find that government advertising has a market-expansion effect and enhances welfare. We also find that private …

A central challenge in estimating the causal effect of TV advertising on demand is isolating quasi-random variation in … advertising. Political advertising, which topped $14 billion in expenditures in 2016, has been proposed as a plausible source of … identify the causal effect of TV advertising on demand, highlight threats to the exclusion restriction and monotonicity …

The two components of the advertising industry - the creative sector that develops and produces messages, and the … communications technologies. As the media composition of advertising has changed in the last century for both local and national … advertising - from newspapers, outdoor and radio advertising to network and cable television, and most recently to internet and …

evidence that firm R&D and advertising are associated with subsequent differentiation from competitors, consistent with …

rapid rise in direct-to-consumer advertising (DTCA), made feasible by the Food and Drug Administration's (FDA) clarification … and relaxation of the rules governing broadcast advertising in 1997 and 1999. This study investigates the separate effects …