Fang, Hanming; Li, King King; Shen, Peiyao - National Bureau of Economic Research - 2023
. We conduct a randomized field experiment in northern China using three types of SMS campaigns targeting three potential … electricity expenses; a Health SMS campaign, aimed at addressing the underestimation of health damage associated with coal heating … salience bias induced by the Cost SMS, which drew heightened attention to the cost of electricity. The Health SMS is …