We examine manufacturers' decisions of whether and how to offer their products for sale over the internet …. Manufacturers that rely on promotion of their products by brick and mortar retailers must consider the possibility that internet … their products over the internet and to control the pricing of their products over the internet. We examine three categories …

other tobacco control policies, such as advertising restrictions, prominent in tobacco control debates. Research addressing …

Tobacco advertising is a public health issue if these activities increase smoking. Although public health advocates … assert that tobacco advertising does increase smoking, there is significant empirical literature that finds little or no … effect of tobacco advertising on smoking. In this paper, these prior studies are examined more closely with several important …

networks and advertising on social networks in the dissemination of false news stories about childhood vaccines. We document … also find that after Facebook's ban on advertising by fake new sites, the sharing of fake news articles on Facebook fell by …

insurance marketplace. Using detailed TV advertising data, we present evidence that government and private advertising are … and private advertising on consumer demand by exploiting discontinuities in advertising along the borders of local TV … markets. We find that government advertising has a market-expansion effect and enhances welfare. We also find that private …

A central challenge in estimating the causal effect of TV advertising on demand is isolating quasi-random variation in … advertising. Political advertising, which topped $14 billion in expenditures in 2016, has been proposed as a plausible source of … identify the causal effect of TV advertising on demand, highlight threats to the exclusion restriction and monotonicity …

advertising - from newspapers, outdoor and radio advertising to network and cable television, and most recently to internet and … decline of print, radio and network and cable television, and the dramatic increase in digital and internet-based advertising … impact of digital and internet advertising, but would also facilitate contemporary and longstanding issues to be addressed …

evidence that firm R&D and advertising are associated with subsequent differentiation from competitors, consistent with …

rapid rise in direct-to-consumer advertising (DTCA), made feasible by the Food and Drug Administration's (FDA) clarification … and relaxation of the rules governing broadcast advertising in 1997 and 1999. This study investigates the separate effects …