In this paper, we explore the hypothesis that an important force behind the collapse in advertising revenue experienced … introduce a model of the market for advertising on news media outlets whereby news outlets are modeled as competing two … equilibrium outcomes in the advertising market. One consequence is that multi-homing on the part of advertisers is heterogeneous …

the national level, of the effects of magazine advertising on ST use. The focus on magazine advertising is significant …-specific advertising information over the sample period. This allows detailed and salient measures of advertising exposure at the … these tobacco products. Sub-analyses point to some differences in the advertising and tax response across segments of the …

The two components of the advertising industry - the creative sector that develops and produces messages, and the … communications technologies. As the media composition of advertising has changed in the last century for both local and national … advertising - from newspapers, outdoor and radio advertising to network and cable television, and most recently to internet and …

A model is developed where traditional and digital advertising finance the provision of free media goods and affect … price competition. The economy is not efficient. Media goods are under provided. Additionally, there is too much advertising … advertising increases consumer welfare significantly and is disproportionately financed by better-off consumers. The welfare gain …

television and social media advertising. We find that television outlets whose viewers watch more television charge a lower price … more male audiences on television. Also consistent with the theory, we show that social media advertising markets feature a … trends in television advertising revenue. We use the model to quantify the impact of mergers, the effect of competition on …