Showing 1 - 10 of 91
branding, the structure of product attributes, and several puzzling aspects of mutual fund advertising …
Persistent link: https://www.econbiz.de/10012465940
In World War I the Secretary of the Treasury, William Gibbs McAdoo, hoped to create a broad market for government bonds, the famous Liberty Loans, by following an aggressive policy of "capitalizing patriotism." He called on everyone from Wall Street bankers to the Boy Scouts to volunteer for the...
Persistent link: https://www.econbiz.de/10012466752
advertising on children and adolescents being overweight. The advertising measure used is the number of hours of spot television … fast-food restaurant advertising messages seen per week. Our results indicate that a ban on these advertisements would … overweight adolescents ages 12-18 by 12 percent. The elimination of the tax deductibility of this type of advertising would …
Persistent link: https://www.econbiz.de/10012466792
The pricing and advertising of tied add-ons and overages have come under increasing scrutiny. Working with a large … pricing and advertising, and for models of shrouded equilibria, limited attention, and salience …
Persistent link: https://www.econbiz.de/10012457710
This paper examines the impact of exposure to foreign media on the economic behavior of agents in a totalitarian regime. We study private consumption choices focusing on former East Germany, where differential access to Western television was determined by geographic features. Using data...
Persistent link: https://www.econbiz.de/10012458263
Online platforms often face challenges being both fair (i.e., non-discriminatory) and efficient (i.e., maximizing revenue). Using computer vision algorithms and observational data from a microlending marketplace, we find that choices made by borrowers creating online profiles impact both of...
Persistent link: https://www.econbiz.de/10013462682
This paper studies the market provision of a specific type of public good: radio and television broadcasts. Its main focus is to explore the ability of the market to provide broadcasting efficiently in a world in which broadcasters earn revenues by selling time to advertisers and advertisements...
Persistent link: https://www.econbiz.de/10012471263
other tobacco control policies, such as advertising restrictions, prominent in tobacco control debates. Research addressing …
Persistent link: https://www.econbiz.de/10012471754
Tobacco advertising is a public health issue if these activities increase smoking. Although public health advocates … assert that tobacco advertising does increase smoking, there is significant empirical literature that finds little or no … effect of tobacco advertising on smoking. In this paper, these prior studies are examined more closely with several important …
Persistent link: https://www.econbiz.de/10012471849
networks and advertising on social networks in the dissemination of false news stories about childhood vaccines. We document … also find that after Facebook's ban on advertising by fake new sites, the sharing of fake news articles on Facebook fell by …
Persistent link: https://www.econbiz.de/10012480874