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The Effect of Stock Ownership on Individual Spending and Loyalty
Medina, Paolina C.; Mittal, Vrinda; Pagel, Michaela - National Bureau of Economic Research - 2021
In this study, we quantify the effects of receiving stocks from certain brands on spending in the brand's stores. We … holdings of that brand by Robinhood brokerage clients. Finally, we present survey evidence to argue that loyalty is the … drives brand loyalty, which is an intangible asset that leads to lower firm cash flow volatility …
Persistent link: https://www.econbiz.de/10012482694
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Do Firms Use Coupons and In-store Discounts to Strategically Market Experience Goods Over the Consumption Life-Cycle? The Case of Cigarettes
Sfekas, Andrew - 2013
their preferences for particular characteristics, and may initially choose the most familiar brand. In the second phase … brand or exit the market. Firms could target price discounts for each phase, either to encourage experimentation (pay …, and coupon offers of 15 brands from 1995 to 2007 and individual-level data on brand choices from 1995 to 2004 to explore …
Persistent link: https://www.econbiz.de/10012459352
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Is the Focus on Food Deserts Fruitless? Retail Access and Food Purchases Across the Socioeconomic Spectrum
Handbury, Jessie - 2015
Using novel data describing the healthfulness of household food purchases and the retail landscapes consumers face, we measure the role of access in explaining why wealthier and more educated households purchase healthier foods. We find that spatial differences in access, though significant, are...
Persistent link: https://www.econbiz.de/10012457540
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Inflation Expectations, Learning and Supermarket Prices
Cavallo, Alberto - 2014
Information frictions play a central role in the formation of household inflation expectations, but there is no consensus about their origins. We address this question with novel evidence from survey experiments. We document two main findings. First, individuals in lower-inflation contexts have...
Persistent link: https://www.econbiz.de/10012458089
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Deep Habits
Ravn, Morten - 2004
typically assumed ad-hoc in customer market and brand switching cost models. A central result of the paper is that deep habits …
Persistent link: https://www.econbiz.de/10012468432
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Millennials and the Take-Off of Craft Brands : Preference Formation in the U.S. Beer Industry
Bronnenberg, Bart J.; Dube, Jean-Pierre H.; Joo, Joonhwi - National Bureau of Economic Research - 2021
We conduct an empirical case study of the U.S. beer industry to analyze the disruptive effects of locally-manufactured, craft brands on market structure, an increasingly common phenomenon in CPG industries typically attributed to the emerging generation of adult Millennial consumers. We document...
Persistent link: https://www.econbiz.de/10012496172
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Quantifying Brand Loyalty : Evidence from the Cigarette Market
DeCicca, Philip; Kenkel, Donald Scott; Liu, Feng; … - National Bureau of Economic Research - 2021
Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of … premium-brand cigarettes, while Native brands were still untaxed. We use data from two different sources--the New York State … three-quarters remained brand loyal …
Persistent link: https://www.econbiz.de/10012510568
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Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium
Bronnenberg, Bart J. - 2014
suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …
Persistent link: https://www.econbiz.de/10012458372
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Who Are the Hand-to-Mouth?
Aguiar, Mark A. - 2020
Many households hold little wealth, especially liquid wealth. In precautionary savings models, absent preference heterogeneity, these households should display not only higher marginal propensities to consume (MPCs), but also lower average propensities to consume (APCs) and higher future...
Persistent link: https://www.econbiz.de/10012479167
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The Impact of Aggregators on Internet News Consumption
Athey, Susan; Mobius, Markus; Pal, Jeno - National Bureau of Economic Research - 2021
complements because they make news discovery easier. We use Spain as a natural experiment because Google News shut down altogether …
Persistent link: https://www.econbiz.de/10012510625