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Millennials and the Take-Off of Craft Brands : Preference Formation in the U.S. Beer Industry
Bronnenberg, Bart J.; Dube, Jean-Pierre H.; Joo, Joonhwi - National Bureau of Economic Research - 2021
We conduct an empirical case study of the U.S. beer industry to analyze the disruptive effects of locally-manufactured, craft brands on market structure, an increasingly common phenomenon in CPG industries typically attributed to the emerging generation of adult Millennial consumers. We document...
Persistent link: https://www.econbiz.de/10012496172
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Pricing, Patent Loss and the Market For Pharmaceuticals
Frank, Richard G. - 1991
Empirical studies suggest that entry of generic competitors results in minimal decreases or even increases in brand …-name drug prices as well as sharp declines in brand-name advertising. This paper examines circumstances under which this … empirical pattern could be observed. The analysis focuses on models where the demand for brand-name pharmaceuticals is divided …
Persistent link: https://www.econbiz.de/10012475193
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Quantifying Brand Loyalty : Evidence from the Cigarette Market
DeCicca, Philip; Kenkel, Donald Scott; Liu, Feng; … - National Bureau of Economic Research - 2021
Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of … premium-brand cigarettes, while Native brands were still untaxed. We use data from two different sources--the New York State … three-quarters remained brand loyal …
Persistent link: https://www.econbiz.de/10012510568
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Deep Habits
Ravn, Morten - 2004
typically assumed ad-hoc in customer market and brand switching cost models. A central result of the paper is that deep habits …
Persistent link: https://www.econbiz.de/10012468432
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Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium
Bronnenberg, Bart J. - 2014
suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …
Persistent link: https://www.econbiz.de/10012458372
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Empirical Models of Consumer Behavior
Nevo, Aviv - 2010
Models of consumer behavior play a key role in modern empirical Industrial Organization. In this paper, I survey some of the models used in this literature. In particular, I discuss two commonly used demand systems: multi-stage budgeting approaches and discrete choice models. I motivate their...
Persistent link: https://www.econbiz.de/10012462147
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Market Structure, Reputation, and the Value of Quality Certification
Elfenbein, Daniel - 2014
Quality certification programs help consumers to identify high-quality products or sellers in markets with information asymmetries. Using data from eBay UK's online marketplace, we study how certification's impact on consumer demand varies with market- and seller-level attributes, exploiting...
Persistent link: https://www.econbiz.de/10012458590
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Algorithmic Pricing : Implications for Consumers, Managers, and Regulators
Spann, Martin; Bertini, Marco; Koenigsberg, Oded; … - National Bureau of Economic Research - 2024
Over the past decade, an increasing number of firms have delegated pricing decisions to algorithms in consumer markets such as travel, entertainment, and retail; business markets such as digital advertising; and platform markets such as ride-sharing. This trend, driven primarily by the increased...
Persistent link: https://www.econbiz.de/10014576568
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Lifting the Domestic Veil : The Challenges of Exporting Differentiated Goods Across the Development Divide
Artopoulos, Alejandro - 2011
Several developing countries feature weak performances as exporters of differentiated goods to developed countries. This paper builds a conceptual framework to explain the obstacles that prevent producers of differentiated products from establishing a consistent presence in the developed world...
Persistent link: https://www.econbiz.de/10012461710
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On the Informativeness of Descriptive Statistics for Structural Estimates
Andrews, Isaiah - 2018
We propose a way to formalize the relationship between descriptive analysis and structural estimation. A researcher reports an estimate ĉ of a structural quantity of interest c that is valid under some models. The researcher also reports descriptive statistics γ̂ that estimate features γ of...
Persistent link: https://www.econbiz.de/10012480868