Narrow search
Showing 1 - 10 of 3,659
Cover Image
Marketing Mutual Funds
Roussanov, Nikolai - 2018
Marketing and distribution expenses are responsible for about a third of the cost of active management in the mutual … fund industry. We develop and estimate a structural model of mutual fund marketing with learning about unobserved skill and … costly investor search. Our estimates suggest that marketing is nearly as important as performance and fees for determining …
Persistent link: https://www.econbiz.de/10012480709
Cover Image
Creating markets for new vaccines
Kremer, Michael - 2000
Persistent link: https://www.econbiz.de/10001484280
Cover Image
Creating Markets for New Vaccines Part I : Rationale
Kremer, Michael - 2000
Malaria, tuberculosis, and the strains of HIV common in Africa kill approximately 5 million people each year. Yet research on vaccines for these diseases remains minimal largely because potential vaccine developers fear that they would not be able to sell enough vaccine at a sufficient price to...
Persistent link: https://www.econbiz.de/10012471045
Cover Image
ABC at Insteel Industries
Narayanan, V.G. - 1999
In this paper, we seek to provide empirical documentation of the effect of Activity-Based Costing (ABC) information on product and customer-related decisions made by managers in a company. Proponents of ABC argue that when an entity implements ABC, it reaps at least two important benefits:...
Persistent link: https://www.econbiz.de/10012471520
Cover Image
The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation
David, Guy - 2009
This paper analyzes the relationship between postmarketing promotional activity and reporting of adverse drug events by modeling the interaction between a welfare maximizing regulator (the FDA) and a profit maximizing firm. In our analysis demand is sensitive to both promotion and regulatory...
Persistent link: https://www.econbiz.de/10012464015
Cover Image
Strategic Incompatibility in ATM Markets
Knittel, Christopher R. - 2006
We test whether firms use incompatibility strategically, using data from ATM markets. High ATM fees degrade the value of competitors' deposit accounts, and can in principle serve as a mechanism for siphoning depositors away from competitors or for creating deposit account differentiation. Our...
Persistent link: https://www.econbiz.de/10012466057
Cover Image
Market Segmentation and the Sources of Rents from Innovation : Personal Computers in the Late 1980's
Bresnahan, Timothy F. - 1996
This paper evaluates the sources of transitory market power in the market for personal computers (PCs) during the late 1980's. Our analysis is motivated by the coexistence of low entry barriers into the PC industry and high rates of innovative investment by a small number of PC manufacturers. We...
Persistent link: https://www.econbiz.de/10012473112
Cover Image
The Theory of Allocation and Its Implications for Marketing and Industrial Structure
Carlton, Dennis W. - 1991
mix much akin to the theory of optimal portfolio composition. It is the job of a firm's marketing department to put …
Persistent link: https://www.econbiz.de/10012475214
Cover Image
Do Firms Use Coupons and In-store Discounts to Strategically Market Experience Goods Over the Consumption Life-Cycle? The Case of Cigarettes
Sfekas, Andrew - 2013
Cigarettes are experience goods - most of their utility value only gets revealed when one consumes them. We hypothesize a three phase consumer life cycle for experience goods. Consumers initially do not know their utility from the good or their preferences for particular characteristics, and may...
Persistent link: https://www.econbiz.de/10012459352
Cover Image
An analysis of postwar US consumption and saving
Boskin, Michael J.; Lau, Lawrence J.
Persistent link: https://www.econbiz.de/10000749312