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Untangling Searchable and Experiential Quality Responses to Counterfeits
Qian, Yi - 2013
In this paper, we untangle the searchable and experiential dimensions of quality responses to entry by counterfeiters in emerging markets with weak intellectual property rights. Our theoretical framework analyzes the market equilibria under competition with non-deceptive counterfeiting and...
Persistent link: https://www.econbiz.de/10012459877
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Learning by Doing in a Multi-Product Manufacturing Environment : Product Variety, Customizations, and Overlapping Product Generations
Egelman, Carolyn D. - 2013
Extending research on organizational learning to multi-product environments is of particular importance given that the vast majority of products are manufactured in such environments. We investigate learning in a multi-product facility drawing on exceptionally rich data for a manufacturing firm...
Persistent link: https://www.econbiz.de/10012458988
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Market Penetration Costs and the New Consumers Margin in International Trade
Arkolakis, Costas - 2008
I develop a new theory of marketing costs and introduce it into a model of trade with product differentiation and firm …
Persistent link: https://www.econbiz.de/10012464433
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The Evolution of Brand Preferences : Evidence from Consumer Migration
Bronnenberg, Bart J. - 2010
We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of consumer packaged goods. Variation in where consumers have lived in the past allows us to isolate the causal effect of past experiences on current purchases, holding constant...
Persistent link: https://www.econbiz.de/10012462389
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Intangible Marketing Capital
Bronnenberg, Bart J.; Dubé, Jean-Pierre H.; Syverson, Chad - National Bureau of Economic Research - 2022
We present several empirical facts about trends in marketing investment in the US. We also present estimates of the … include the creation and maintenance of a brand name and all its corresponding brand elements (e.g., awareness, reputation … private benefits to firms from their advertising and the established academic wisdom for the striking magnitude of marketing …
Persistent link: https://www.econbiz.de/10013334364
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Customer Capital
Gourio, Francois - 2011
Firms spend substantial resources on marketing and selling. Interpreting this as evidence of frictions in product …
Persistent link: https://www.econbiz.de/10012461466
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Preference Externalities : An Empirical Study of Who Benefits Whom in Differentiated Product Markets
Waldfogel, Joel - 1999
Theory predicts that in markets with increasing returns, the number of differentiated products and resulting consumer satisfaction grow in market size. We document this phenomenon across 246 US radio markets. By a mechanism that we term 'preference externalities', an increase in the size of the...
Persistent link: https://www.econbiz.de/10012471394
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Product Differentiation and the Use of Information Technology : New Evidence from the Trucking Industry
Chakraborty, Atreya - 1999
content of the good delivered by motor carriers. A carrier's primary marketing objective, e.g. on-time-performance vs. lowest … that the use of increasingly sophisticated IT by trucking firms varies depending upon marketing objectives. Our empirical …' marketing objectives …
Persistent link: https://www.econbiz.de/10012471567
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Mergers, Station Entry, and Programming Variety in Radio Broadcasting
Berry, Steven T. - 1999
Free entry into markets with decreasing average costs and differentiated products can result in an inefficient number of firms and suboptimal product variety. Because new firms and products draw their customers in part from existing products, concentration can affect incentives to enter as well...
Persistent link: https://www.econbiz.de/10012471716
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Optimal Product Design : Implications for Competition and Growth under Declining Search Frictions
Menzio, Guido - National Bureau of Economic Research - 2021
As search frictions become smaller in the market for a consumer product, buyers are able to locate and access more sellers per unit of time. In response, sellers choose to design varieties of the product that are more specialized in order to exploit differences in the buyers' preferences. I find...
Persistent link: https://www.econbiz.de/10012510517