perform in developed countries. We present a dynamic theory of commercial broadcasting where the media trade utility …

In this paper, we explore the hypothesis that an important force behind the collapse in advertising revenue experienced … introduce a model of the market for advertising on news media outlets whereby news outlets are modeled as competing two … equilibrium outcomes in the advertising market. One consequence is that multi-homing on the part of advertisers is heterogeneous …

networks and advertising on social networks in the dissemination of false news stories about childhood vaccines. We document … also find that after Facebook's ban on advertising by fake new sites, the sharing of fake news articles on Facebook fell by …

A model is developed where traditional and digital advertising finance the provision of free media goods and affect … price competition. The economy is not efficient. Media goods are under provided. Additionally, there is too much advertising … advertising increases consumer welfare significantly and is disproportionately financed by better-off consumers. The welfare gain …

The financial motivation to earn advertising revenue by spreading misinformation has been widely conjectured to be … countered. In this work, we show how online misinformation is largely financially sustained via advertising, examine how … misinformation. First, we find that advertising on misinformation outlets is pervasive for companies across several industries and is …

more male audiences on television. Also consistent with the theory, we show that social media advertising markets feature a … television and social media advertising. We find that television outlets whose viewers watch more television charge a lower price … trends in television advertising revenue. We use the model to quantify the impact of mergers, the effect of competition on …

literature has been prominent in legislative debates about taxation as a tool to discourage smoking, and has contributed theory … other tobacco control policies, such as advertising restrictions, prominent in tobacco control debates. Research addressing …