Showing 1 - 10 of 611
17 low- and median-income countries and tested them for visual appearance, disintegration, and analyzed their ingredients … but the signaling effect of price is far from complete, especially for non-innovator brands. The look of the pharmacy, as … are likely to suspect low quality from market price, non-innovator brand and the look of the pharmacy, but none of these …
Persistent link: https://www.econbiz.de/10012461804
insights help explain observed heterogeneity in pricing dynamics. We show that average price elasticities vary from 0.6 to 1 …
Persistent link: https://www.econbiz.de/10012456742
devaluations is the slow adjustment in the price of nontradable goods and services. Our empirical analysis uses data from five …
Persistent link: https://www.econbiz.de/10012467701
We run in-store blind taste tests with a retailer's private label food brands and the leading national brand counterparts in three large CPG categories. In a survey administered during the taste test, subjects self-report very high expectations about the quality of the private labels relative to...
Persistent link: https://www.econbiz.de/10012480865
Brands and brand capital have long been theorized to play an important role in the formation of the industrial market structure of consumer goods industries. We summarize several striking empirical regularities in the concentration, magnitude and persistence of brand market shares in consumer...
Persistent link: https://www.econbiz.de/10012455989
We study the positive and normative effects of counterfeiting, i.e.,trademark infringement, in markets where consumers … counterfeiting: enforcement policy which increases the likelihood of confiscation of illegal items, and the imposition of a tariff on …
Persistent link: https://www.econbiz.de/10012477159
heterogeneous impacts of counterfeiting on the sales and consumer purchase intent related to branded products of various quality … outweighs the advertising effect for low-end product sales. The positive effect of counterfeits is most pronounced for high-fashion …
Persistent link: https://www.econbiz.de/10012461872
authentic-product price dynamics. We propose a Bayesian random-changepoint simultaneous equation model that simultaneously takes … counterfeiting, the proposed methodology improves the estimation of dynamic effects under heterogeneous response times by firms. We …
Persistent link: https://www.econbiz.de/10012461965
under competition with non-deceptive counterfeiting and deceptive counterfeiting, respectively, as well as under monopoly … branding. A key theoretical prediction is that emerging markets can be self-corrective with respect to counterfeiting issues in …
Persistent link: https://www.econbiz.de/10012459877
principles of microeconomic theory and uses aggregated product-level data to estimate counterfeiting activities in various … firm operating in 16 countries during the period 2006-2011. Our models predict larger amounts of counterfeiting in … countries with higher corruption norms, lower government control and effectiveness. Predictions of the level of counterfeiting …
Persistent link: https://www.econbiz.de/10012460489