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advertising on children and adolescents being overweight. The advertising measure used is the number of hours of spot television … banned completely from television …
Persistent link: https://www.econbiz.de/10012466792
Voters are often uncertain about and biased against non-dominant political parties. By reducing the information gap with dominant parties, political advertising may thus disproportionately benefit non-dominant parties electorally. We test this argument in Mexico, where three main parties...
Persistent link: https://www.econbiz.de/10012455731
Beginning in 1997, the Food and Drug Administration (FDA) allowed television advertisements to make major statements …
Persistent link: https://www.econbiz.de/10012456097
. We study private consumption choices focusing on former East Germany, where differential access to Western television was … significant impact of previous exposure to Western television on aggregate consumption levels. However, exposure to Western …
Persistent link: https://www.econbiz.de/10012458263
We examine the effects of fast-food restaurant advertising on television on the body composition of adolescents as … from the National Longitudinal Survey of Youth 1997 and data on local fast-food restaurant advertising on television from … Competitive Media Reporting. Exposure to fast-food restaurant advertising on television causes statistically significant increases …
Persistent link: https://www.econbiz.de/10012460020
Survey-Kindergarten Cohort (ECLS-K) and the Nielsen Company data on spot television advertising of cereals, fast food … food advertising on television and children's food consumption and body weight. Our results suggest that soft drink and … fast food television advertising is associated with increased consumption of soft drinks and fast food among elementary …
Persistent link: https://www.econbiz.de/10012461800
television and social media advertising. We find that television outlets whose viewers watch more television charge a lower price … more male audiences on television. Also consistent with the theory, we show that social media advertising markets feature a … explain 35 percent of the variation in price per impression across owners of television networks, and aligns with recent …
Persistent link: https://www.econbiz.de/10013334495
This paper studies the market provision of a specific type of public good: radio and television broadcasts. Its main …
Persistent link: https://www.econbiz.de/10012471263
We analyze minute-by-minute, individual level data on viewership for Italian TV news broadcasts (from AUDITEL™), matched with detailed data on content (from Osservatorio di Pavia). We are interested in the behavior of viewers, and in particular in their decision to switch away from a news...
Persistent link: https://www.econbiz.de/10012599310
We test the effectiveness of an entertainment education TV series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model we show that "edutainment" can work through an individual or a social channel. We conducted a randomized...
Persistent link: https://www.econbiz.de/10012480042