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An Anatomy of U.S. Firms Seeking Trademark Registration

Dinlersoz, Emin M. - 2018

This paper reports on the construction of a new dataset that combines data on trademark applications and registrations from the U.S. Patent and Trademark Office with data on firms from the U.S. Census Bureau. The resulting dataset allows tracking of various activity related to trademark use and...

Persistent link: https://www.econbiz.de/10012480691

The Inner Workings of the Patient Centered Medical Home Model

David, Guy - 2016

The patient-centered medical home (PCMH) is a model for restructuring primary care with a focus on improved access to care and clinical excellence. However, to date, the evidence on its effect on healthcare utilization and expenditures has been quite mixed. One possible reason for this may lie...

Persistent link: https://www.econbiz.de/10012456248

Retail Pricing and Clearance Sales

Lazear, Edward P. - 1984

Sellers of new products are faced with having to guess demand conditions to set price appropriately. But sellers are able to adjust price over time and to learn from past mistakes. Additionally, it is not necessary that all goods be sold with certainty. It is sometimes better to set a high price...

Persistent link: https://www.econbiz.de/10012477642

Sales and Consumer Inventory

Hendel, Igal - 2002

Temporary price reductions (sales) are common for many goods and naturally result in large increase in the quantity sold. We explore whether the data support the hypothesis that these increases are, at least partly, due to dynamic consumer behavior: at low prices consumers stockpile for future...

Persistent link: https://www.econbiz.de/10012469665

Informational Rigidities and the Stickiness of Temporary Sales

Anderson, Eric - 2013

We use unique price data to study how retailers react to underlying cost changes. Temporary sales account for 95% of price changes in our data. Simple models would, therefore, suggest that temporary sales play a central role in price responses to cost shocks. We find, however, that, in response...

Persistent link: https://www.econbiz.de/10012459311

The Evolution of Brand Preferences : Evidence from Consumer Migration

Bronnenberg, Bart J. - 2010

We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of consumer packaged goods. Variation in where consumers have lived in the past allows us to isolate the causal effect of past experiences on current purchases, holding constant...

Persistent link: https://www.econbiz.de/10012462389

Intangible Marketing Capital

Bronnenberg, Bart J.; Dubé, Jean-Pierre H.; Syverson, Chad - National Bureau of Economic Research - 2022

We present several empirical facts about trends in marketing investment in the US. We also present estimates of the private value of brands to firms and aggregate intangible brand capital stocks created by these investments. These investments include the creation and maintenance of a brand name...

Persistent link: https://www.econbiz.de/10013334364

Customer Capital

Gourio, Francois - 2011

Firms spend substantial resources on marketing and selling. Interpreting this as evidence of frictions in product markets, which require firms to spend resources on customer acquisition, this paper develops a search theoretic model of firm dynamics in frictional product markets. Introducing...

Persistent link: https://www.econbiz.de/10012461466

The Changing Structure of Wages in the US and Germany : What Explains the Differences?

Beaudry, Paul - 2000

Over the last twenty years the wage-education relationships in the US and Germany have evolved very differently, while … files from the PSID (US) and the GSOEP (Germany), we demonstrate how factor movements within these countries are associated … capital over the 1979-96 period, while Germany accumulated factors in a more balanced manner …

Persistent link: https://www.econbiz.de/10012471064

Expectations Hypotheses Tests

Bekaert, Geert - 2000

. In addition to standard Wald tests, we formulate Lagrange Multiplier and Distance Metric tests which require estimation … under the non-linear constraints of the null hypotheses. Estimation under the null is achieved by iterating on approximate …

Persistent link: https://www.econbiz.de/10012471161

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