other tobacco control policies, such as advertising restrictions, prominent in tobacco control debates. Research addressing …

Tobacco advertising is a public health issue if these activities increase smoking. Although public health advocates … assert that tobacco advertising does increase smoking, there is significant empirical literature that finds little or no … effect of tobacco advertising on smoking. In this paper, these prior studies are examined more closely with several important …

advertising agency industry? This question is addressed by treating an advertising agency as a multiproduct firm. The firm … advertising messages which it creates on behalf of its clients. Evidence is presented indicating that the structure of demand and … costs in the advertising agency industry conforms to the conditions that MacDonald and Slivinski (1987) showed were required …

The purpose of this paper is to empirically estimate the effect of alcohol advertising on motor vehicle fatalities. The … concept of an industry level advertising response function is developed and other empirical issues in estimating the effects … of advertising are reviewed. The data set consists of quarterly observations, from 1986 to 1989, for 75 advertising …

How important are economies of scale and scope in advertising agency operations? This paper reports an econometric … advertising it produces. These models are estimated and tested cross-sectionally utilizing data pertaining to the domestic … highly significant in the operations of US advertising agencies. We find that of the 12,000 establishments comprising the …

networks and advertising on social networks in the dissemination of false news stories about childhood vaccines. We document … also find that after Facebook's ban on advertising by fake new sites, the sharing of fake news articles on Facebook fell by …