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The Role of Advertisers and Platforms in Monetizing Misinformation : Descriptive and Experimental Evidence
Ahmad, Wajeeha; Sen, Ananya; Eesley, Charles E.; … - National Bureau of Economic Research - 2024
The financial motivation to earn advertising revenue by spreading misinformation has been widely conjectured to be among the main reasons misinformation continues to be prevalent online. Research aimed at reducing the spread of misinformation has so far focused on user-level interventions with...
Persistent link: https://www.econbiz.de/10014512041
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The Impact of Fake Reviews on Demand and Welfare
Akesson, Jesper; Hahn, Robert William; Metcalfe, Robert D. - National Bureau of Economic Research - 2023
Although fake online customer reviews have become prevalent on platforms such as Amazon, Google, and Facebook, little is known about how these reviews influence consumer behavior. This paper provides the first experimental estimates of the effects of fake reviews on individual demand and...
Persistent link: https://www.econbiz.de/10014436967
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Brand Names Before the Industrial Revolution
Richardson, Gary - 2008
. Conspicuous characteristics fulfilled many of the functions that patents, trademarks, and brand names do today. The words that … referred to products with conspicuous characteristics served as brand names in the Middle Ages. Data drawn from an array of …
Persistent link: https://www.econbiz.de/10012464717
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Quantifying Brand Loyalty : Evidence from the Cigarette Market
DeCicca, Philip; Kenkel, Donald Scott; Liu, Feng; … - National Bureau of Economic Research - 2021
Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of … premium-brand cigarettes, while Native brands were still untaxed. We use data from two different sources--the New York State … three-quarters remained brand loyal …
Persistent link: https://www.econbiz.de/10012510568
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Deep Habits
Ravn, Morten - 2004
typically assumed ad-hoc in customer market and brand switching cost models. A central result of the paper is that deep habits …
Persistent link: https://www.econbiz.de/10012468432
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Millennials and the Take-Off of Craft Brands : Preference Formation in the U.S. Beer Industry
Bronnenberg, Bart J.; Dube, Jean-Pierre H.; Joo, Joonhwi - National Bureau of Economic Research - 2021
We conduct an empirical case study of the U.S. beer industry to analyze the disruptive effects of locally-manufactured, craft brands on market structure, an increasingly common phenomenon in CPG industries typically attributed to the emerging generation of adult Millennial consumers. We document...
Persistent link: https://www.econbiz.de/10012496172
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Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium
Bronnenberg, Bart J. - 2014
suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …
Persistent link: https://www.econbiz.de/10012458372
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Human Frictions in the Transmission of Economic Policies
D'Acunto, Francesco; Hoang, Daniel; Paloviita, Maritta; … - National Bureau of Economic Research - 2021
Many consumers below the top of the distribution of a representative population by cognitive abilities barely react to monetary and fiscal policies that aim to stimulate consumption and borrowing, even when they are financially unconstrained and despite substantial debt capacity. Differences in...
Persistent link: https://www.econbiz.de/10012629499
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Measuring Self-Control
Ameriks, John - 2004
How significant are individual differences in self-control? Do these differences impact wealth accumulation? From where do they derive? Our survey-based measure of self-control provides insights into all three questions: 1.There are individual differences in self-control not only of a...
Persistent link: https://www.econbiz.de/10012468179
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Biased Memory and Perceptions of Self-Control
Sial, Afras Y.; Sydnor, Justin R.; Taubinsky, Dmitry - National Bureau of Economic Research - 2023
Using data from a field experiment on exercise, we analyze the relationship between imperfect memory and people's awareness of their limited self-control. We find that people overestimate past gym attendance, and that larger overestimation of past attendance is associated with (i) more...
Persistent link: https://www.econbiz.de/10013537719