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Ad Revenue and Content Commercialization : Evidence from Blogs

Sun, Monic - 2011

Many scholars argue that content providers, when incentivized by ad revenue, are more likely to tailor their content to attract “eyeballs,” and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the launch of an...

Persistent link: https://www.econbiz.de/10013118581

Buy-It-Now or Take-a-Chance : Price Discrimination through Randomized Auctions

Celis, Elisa - 2014

Increasingly detailed consumer information makes sophisticated price discrimination possible. At fine levels of aggregation, demand may not obey standard regularity conditions. We propose a new randomized sales mechanism for such environments. Bidders can "buy-it-now" at a posted price, or...

Persistent link: https://www.econbiz.de/10013067147

The Reach and Persuasiveness of Viral Video Ads

Tucker, Catherine E. - 2014

Many video ads are designed to go 'viral,' so that the total number of views they receive depends on customers sharing the ads with their friends. This paper explores the relationship between number of views and how persuasive the ad is at convincing consumers to purchase or to adopt a favorable...

Persistent link: https://www.econbiz.de/10013067196

Threat of Platform-Owner Entry and Complementor Responses : Evidence from the Mobile App Market

Wen, Wen - 2019

This paper studies the impact of platform-owner entry threat on complementors in platform-based markets. We examine how app developers on the Android mobile platform adjust innovation efforts (rate and direction) and value-capture strategies in response to the threat of Google's entry into their...

Persistent link: https://www.econbiz.de/10012902811

Peer Influence in the Workplace : Evidence from an Enterprise Digital Platform

Liu, Haoyuan - 2019

We study how the sharing of peer success on an enterprise digital platform affects worker productivity. Using sales workers in an information technology service company as our research context, we leverage the unexpected resignation of several human resources staff as an exogenous shock to the...

Persistent link: https://www.econbiz.de/10012897805

How Do Platform Participants Respond to an Unfair Rating? An Analysis of a Ride-Sharing Platform Using a Quasi-Experiment

Kapoor, Anuj - 2017

Online rating systems can lead, on occasion, to reviews that are unfair or un-representative of the true quality provided. On the one hand, receiving an unfairly low rating once, might induce someone a platform supplier to exert more effort and receive a better rating the next time. On the other...

Persistent link: https://www.econbiz.de/10012944680

Empirically Testing for Indirect Network Externalities in the LCD Television Market

Scholten, Patrick A. - 2014

This paper examines price data on over 222 LCD televisions to estimate indirect network effects arising from two sources. First, we conjecture that the disconnect between the timing of when broadcasters are required to convert to an only-digital-signal world and when television manufacturers are...

Persistent link: https://www.econbiz.de/10012708652

Network Economics and the Digital Divide in Rural South Asia

Kaushik, P. D. - 2014

access in developing countries, within the existing conditions of income levels, telecommunications infrastructure and … infrastructure factors such as quality of electricity supply, and availability of telephones and televisions. Thus we are able to go …

Persistent link: https://www.econbiz.de/10012709249

Network Economics and the Digital Divide in Rural India

Kaushik, P. D. - 2012

computer and Internet penetration have identified income, telecommunications infrastructure, and regulatory quality as key … of income, telecommunications infrastructure and regulatory environment. We use survey data from 500 individuals in four … such as income, household size, education, and occupation, as well as infrastructure factors such as quality of electricity …

Persistent link: https://www.econbiz.de/10012712924

Standards, Intellectual Property Rights, and Strategic Patenting : Evidence from the IETF

Wen, Wen - 2015

How does the development of formal standards for information and communication technologies shape the behavior of firms that may need the technologies to develop new products and services? We argue that standardization lowers the search costs of identifying important intellectual property rights...

Persistent link: https://www.econbiz.de/10013032235