Matrix factorization is a popular technique for engineering features for use in predictive models; it is viewed as a key part of the predictive analytics process and is used in many different domain areas. The purpose of this paper is to investigate matrix-factorization-based dimensionality...

TV viewership data available at the individual set-top box level has enabled new methods for estimating the demographics of shows' audiences, but it is impossible to tell with certainty which household members are watching TV in multi-person households. We address this problem through four main...

Dimensionality Reduction (DR) is frequently employed in the predictive modeling process with the goal of improving the generalization performance of models. This paper takes a design science perspective on DR.We treat it as an important business analytics artifact and investigate its utility in...