When contributing content on large online platforms, producers of user-generated content have to decide where to contribute. On a complex and dynamic platform like wikipedia, this decision is expected to depend on the way the content is organized. We analyse whether the hyperlinks on Wikipedia...

I quantify spillovers of attention in a network of content pages, which is challenging, because such networks form endogenously. I exploit exogenous variation in the article network of German Wikipedia to circumvent this problem. Wikipedia prominently advertises one featured article on its main...