Purpose – The present research attempts to address what kinds of attitude variables influence individuals' debt behavior. Although credit card debt has been extensively documented recently, the main focus is on the pure amount of debt. Little research is concerned with the source of credit...

Purpose Based on consumers’ geographic real-time locations, firms can utilize mobile targeting promotion (MTP) to target consumers through some applications embedded in mobile device. This paper aims to focus on two competing firms about how to make MTP strategies under asymmetric mobile...