Chua, Pei Ying; Rezaei, Sajad; Gu, Man-Li; Oh, YokeMoi; … - In: Nankai Business Review International 9 (2018) 2, pp. 118-142
Purpose: The purpose of this paper is to investigate the determinants of behavioural intention and use behaviour towards social networking apps. Exogenous latent constructs, namely, performance expectancy, effort expectancy and social influence are the key antecedents proposed based on the...