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~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~language:"deu"
~language:"swe"
~person:"Reinecke, Sven"
~subject:"Kennzahlensystem"
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Marketing
Performance Management : empirisches Fundament und Konzeption für ein integriertes Marketingkennzahlensystem
Reinecke, Sven
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2004
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1. Aufl.
Persistent link: https://www.econbiz.de/10002082488
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